Aaah the asterisk, a tiny tidbit of typography, but oh so powerful! Greek for “little star,” the asterisk is one of the oldest typographic characters, serving many purposes throughout the times. You may have encountered it as a reference for a footnote in a document you’ve read that required further explanation or citation. Maybe you’ve …
At the request of one of today’s guests at the Camas Washougal Chamber of Commerce Luncheon, we’re sharing our “Building a Better Brand” presentation. We keep our slides simple, for a deeper level of information, just reach out and we’ll be happy to discuss!
Knowing where your brand is now is the start of building a better brand for the future. At Reed Creative, whenever we work with a new company or organization, we conduct an audit of where you are today. We do this by gathering the various visual and verbal expressions of your brand in print and …
On a sunny Valentine’s Day this year, we took a lunch break to stroll around the ’Shoug, where we found plenty to love within a few blocks of our new office. Each landmark was captured through the center of a former wine barrel “hoop”—aka metal ring—lovingly made into a heart by a wine sipping craftsman …
One more zoom call? Enough already! While one may appreciate the technological advances that permitted remote connection over the last year, you may find yourself exhausted from being “constantly on.” And even more so, if you are a female, according to one recent article in the NYTimes. Too often one Zoom call ends, and another …
After the incredibly tumultuous times we have experienced over the last year, it’s refreshing to set our sights on some positivity. Businesses are reopening, people are beginning to gather again, spring is in the air. It’s a great time to reflect and ask if it’s time to refresh your branding to better represent where your …
Canyoudearreaderimaginehowharditwouldbetoquicklygraspthemeaningofthislineoftext Or, can you, dear reader, see how much easier it is to quickly grasp the meaning of this line of text when properly punctuated? The point of punctuation—the use of spacing, symbols and certain typographical devices—is to help the reader better understand the thoughts and cadence composed from a string of words. (I’d be …
Color is one of the strongest non-verbal forms of communication, instantly conveying meaning and message in the blink of an eye. Designers harness this powerful tool in the research, evaluation and finally selection of a color palette appropriate to a client’s product or service…one which is intended to not only represent the organization but also …